What makes UP-UP different is their cocoa supply chain. Partnering with slavefreetrade.org they have verified their cocoa 100% SLAVE FREE. When the industry talks about traceability they are talking about the raw commodity and not the people that work in that supply chain. They verify people AND cocoa.
 
UP-UP is the world’s first chocolate to be certified by slaverfreetrade as SLAVE-FREE. But it's more than a chocolate bar. By shining a light on every part of their supply chain, they know how they’re treated and how they’re paid and they can be sure it’s fair, it’s honest. So you can feel good when you unwrap a bar of their chocolate. Really, really good.

UP-UP is great chocolate. No downside.